Practice Truth △ Fear Nothing

Sam Golden

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Comms professional, strategist, traveller and technologist

 
 

London, UK

 

Skills

Public Relations
Business Development
Editorial & Copywriting
Digital Advertising
Video / Photography
Creative Consulting
Strategic Partnerships
Branding & Messaging
Community Building
Event Planning
Content Strategy
Research & Audience Insights

 

Clients & Companies

AVG
BBC
BuffaloGrid
DocuSign
Unbabel
Google
GoCardless
Notion Capital
NetSuite
Pleo
Solar Sound System
Surgical Innovations
WICK Boards

A trained journalist with 8 years of experience working in b2b communications, PR, management and marketing for technology companies across Europe and the US. 

My passion lies in communicating complex ideas in simple ways. I help businesses tell their story and share it with the people that matter. Technology fascinates me.

In my career so far I’ve been fortunate enough to work on communication strategies for both fast-growing startups and global tech brands including AVG, Unbabel, Pleo, GoCardless and Google where I helped launch the companies first European analyst relations programme.

SABRE, the world's largest PR awards programme, named a campaign I developed as the Best B2B Campaign of the year. Articles I’ve written have featured in publications including WIRED Magazine, The Guardian and The Next Web.

I’m always keen to hear about exciting projects and happy to offer advice on how you can improve businesses processes and solve communication problems.

See a couple of examples of my work below and, if you’d like to talk, drop me a line on the form below!

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A few examples of my work

 
 

PR and Communications

Announcing Europe’s Biggest SaaS Fund

Led on announcing Notion Capital’s fund III dedicated to Enterprise SOftware. This involved Developing Messaging and launch strategy, managing stakeholders and briefing the founders ahead of interviews with the media, All with an extremely tight deadline. This work resulted in thousands of social shares, DEVELOPING relationships with key journalists and articles in top business and technology titles including Reuters, The Financial Times and TechCrunch.

Unearthing ideas at AVG’s Skunkworks

Based in Amsterdam, AVG’s Innovation Lab is a heart of radical thinking, Deep RESEARCH and rapid prototyping. In 2016 I travelled frequently to Amsterdam to help the team bring clarity in communication around concepts they developed. This included The world’s first Smart RouteR which was featured in publications like MotherBoard and The ‘DO Not SNAP’ Badge designed to protect peopl’s online identities and featured in BUsiness Insider.

 

Content Marketing

OpenBankingHub.com

Ahead of the INTRODUCTION OF PSD2 in EUROPE, UK Fintech GoCARDLESS WANTED TO own the conversation around Digital Transformation of Finance … without boring people to death.

We did this by CREATing openbankinghub.com, A publication exploring the future of finance. I helped develop the concept, conducted interviews with EXPERTS AT FINTECHs, Banks and Financial Institutions and commissioned articles from experts.

The Hub quickly became a top source of news around PSD2 receiving a lot of traffic from organic search and social while helping shape the conversation around Digital finance.

Retail Services Index

BookingBug (NoW JRNI) The leading provider of retail booking software wanted to Raise its profile and highlight the importance of instore appointments to large retail Chains.

To DO SO WE created the RETAIL SERVICES INDEX, A REPORT THAT ranked THE TOP 20 stores in the UK on customer experience. This generated multiple leads including interest from APple. The launch was supported by PR that generated 30+ articles in the retail and national presS. We repeated this approach yearly and went on to produce a similar report for the US BANKING SECTOR which helped start conversations with enterprise leads.

 

Multimedia

Solving India’s Personal Power Problem

As part of my role heading up communications for BuffaloGrid, I travelled across Rural India with a small film crew to produce a film abnd photography showcasing the benefits solar powered phone charging was having in offgrid communities across India.

Warped Minds on Solar Sound System

Produced a 10 episode podcast for Solar Sound System, a global collective of Eco punks. The show was broadcast on their solar powered internet radio station. For Warped Minds, I interviewed Alternative musicians, artists and writers about their favourite music ‘Desert Island Discs’style. Following this I was invited to Paris to DJ at one of the collective’s events which I helped promote. you can read more about this in The Financial Times

 

Strategic Partnerships

BuffaloGrid x WhatsApp: Fighting Fake News

Led on a Forming a Partnership between a UK Startup and THE world's most popular messaging application to Tackle Fake News Across Rural India. This was a project I took From conception to realisation. Read More at The DRUM and VENTURE BEAT.

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Bird x WICK Boards:

BUILT A RELATIONSHIP BETWEEN THE UK”S FIRST ELECTRIC SKATE SHOP AND the UK office of California’s DOCKLESS SCOOTER STARTUP, BIRD, RESULTING IN commercial work AND AN APPEARANCE in the FINANCIAL TIMES.

 

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Social